Jawaharlal Nehru Technological University, Hyderabad MBA-IV Semester Regular Examinations July 2010 ADVERTISING, SALES PROMOTION & DISTRIBUTION Question paper

Code No: 47

Time: 3hours Max.Marks:60

Answer any Five questions
All questions carry equal Marks

1. Examine the role of advertising in a developing country with specific reference to India.

2. Explain the seven service standards for advertising agencies as set forth by the
American Association of Advertising Agencies for using a full-service agency.

3. What factors should be taken into consideration while determining the advertising budget?

4. Discuss various media tactics in terms of how they may help or hinder different components of media strategy?

5. What are the questions normally answered by a successful copywriter?

6. What kind of knowledge about the advertising is needed in pre- approach preparation?

7. How do the sales objectives affect the designing of the sales strategy?

8. What is publicity? What are the advantages and disadvantages of publicity?

Jawaharlal Nehru Technological University, Hyderabad MBA-IV Semester Supplementary Examinations July 2010 ADVERTISING, SALES PROMOTION & DISTRIBUTION Question paper

Code No: 43

Time: 3hours Max.Marks:60

Answer any Five questions
All questions carry equal Marks

1. How does the marketing strategy affect the type of advertising used?

2. What are the steps of an advertising campaign management process?

3. A manufacturer of women's clothes understands the need for a production budget but does not feel that budgeting is necessary for advertising. How would you respond to this idea?

4. Define and explain:
a) Media-buying calendar and
b) Media tactic.

5. What are the structural elements of an advertising copy?

6. Too much spending on Advertisement is a National waste - comment.

7. What are the factors that determine the size of sales force of a company?

8. Explain the new role of public relations in an increasing number of marketing oriented
companies.