Annamalai University B.A degree examination, 2010 - English and communications - Second year - Part - III - Paper - V - Introduction to communication studies Question paper

B.A. DEGREE EXAMINATION, 2010
( ENGLISH AND COMMUNICATIONS )
( SECOND YEAR )
( PART - III )
( PAPER - V )
660. INTRODUCTION TO
COMMUNICATION STUDIES
May ] [ Time : 3 Hours
Maximum : 100 Marks

SECTION - A ( 5 × 4 = 20)
Answer any FIVE of the following questions.
All questions carry equal marks.
1. What is code ?
2. Why and how is communication a process ?
3. Define communication.
4. What is model and modeling ?
5. Define convention.
6. Distinguish between analogue and digital codes.
7. What is Arbitary code ?
8. What is boundary rituels ?
9. Define empiricism.
10. Mention the uses of gratifications theory.

SECTION - B ( 4 × 20 = 80)
Answer any FOUR of the following questions.
All questions carry equal marks.
11. Explain Lasswell 's model.
12. What is the importance of Reduncy ?
13. Write an essay on semiotics.
14. Discuss elaborated and restricted codes.
15. What are the basic concepts in codes ?
16 Write about the process of signification.
17.Explain myth and social values.
18. Explain the following with examples :
(a) Information source.
(b) Modeling.
(c) Ideological analysis.
(d) Audience ethnographic.