Code No: 43
Time: 3hours
Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. How does the marketing strategy affect the type of advertising used?
2. What are the steps of an advertising campaign management process?
3. A manufacturer of women’s clothes understands the need for a production budget but does not feel that budgeting is necessary for advertising. How would you respond to this idea?
4. Define and explain:
a) Media-buying calendar and
b) Media tactic.
5. What are the structural elements of an advertising copy?
6. Too much spending on Advertisement is a National waste - comment.
7. What are the factors that determine the size of sales force of a company?
8. Explain the new role of public relations in an increasing number of marketing oriented companies.
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