Code No: 35
Time: 3hours
Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. Why has the retailer emerged as a leader in the marketing channel?
2. Explain the steps involved in retail market positioning strategy.
3. What are the methods of selection? How do you select a right employee to work in retail organizations?
4. What is the concept of merchandise Planning? Explain the implications of merchandise planning.
5. What is the relevance of price Skimming and Penetration strategy in retailing? Under what context they serve best?
6. What is the importance of layout selection and planning in retail store? How can it improve the store image?
7. Discuss the impact of high real estate costs and the general unavailability of large sites in metropolitan areas, on the retail industry in India.
8. What are the causes for slow growth of organized retailing in India?
No comments:
Post a Comment