Code No: 21
Time: 3hours
Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. What are the approaches to scan the marketing environment? In case of a textile company on what environmental factors does a marketing manager can exercise control?
2. a) Distinguish marketing concept and product concept with examples.
b) Explain the term “Green marketing for Green life”? What are the constraints?
3. Describe different types of Marketing Research and indicate when each should be used?
4. Explain different types of pricing strategies followed by companies? Discuss with the example of cell phone network operators?
5. Explain the importance of E-commerce in marketing with example of banking products? Discuss the pros and cons in this regard?
6. Explain the following with examples.
A) Mass marketing
B) Marketing communication
C) Segmentation
7. Distinguish between direct marketing and internet marketing? In the present fast running world which technique is best and why?
8. Define rural marketing? Explain rural consumer behavior with the example of Insurance policies/products?
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