Time: 3hours Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. Differentiate between personal and organizational consumers?
2. What do you understand by limited and extensive information processing?
3. How does the family influence the consumer behavior?
4. How can politicians use consumer research to create more persuasive messages?
5. What are various determinants of alternative evaluation? Explain the process of an evaluation for low involvement products with a suitable example.
6. What evaluative criteria do consumers appear to have for branded products or services and how are they developed?
7. What does the term deceptive advertising mean? Suggest some preventive measures to counter act.
8. Compare and contrast the Consumer protection Act 1986 in India with the US consumer protection act.
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