Jawaharlal Nehru Technological University, Hyderabad MBA-III Semester Supplementary Examinations July/August 2010 RETAILING MANAGEMENT Question paper

Code No: 312

Time: 3hours Max.Marks:60

Answer any Five questions
All questions carry equal Marks

1. What are the functions performed by a Retailer? Why understanding Consumer buying behaviour is important to retailer?

2. Explain the factors to be considered in retail planning. Give suitable example.

3. Explain the factors to be considered in retail organizational structure.

4. What is Merchandizing? Explain the factors affecting Merchandizing function.

5. Write short notes on any two:
a. Retail Pricing strategies.
b. Approaches for setting pricing
c. Price as stimulant to retail sales.

6. Explain the factors that a retailer needs to take into account while choosing a location for retail store?

7. Explain the location strategies of a retail store.

8. What are the general causes of retail failure in India? Explain your answer with any recent failures in retail in India.