Code No: 310
Time: 3hours
Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. Discuss the reasons that centralized mass production of services in limited.
2. What are the marketing problems caused by intangibility?
3. What is customer loyalty in service? What is its importance in successful marketing strategy?
4. What is service differentiation? Explain various service positioning strategies.
5. What is the relationship between PLC theory and pricing strategy?
6. To what extent does the intangibility of service influence the promotional methods used by service organization?
7. What are the major functions served by physical evidence of service?
8. What is the process of market opportunity analysis for services?
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