Code No: 38
Time: 3hours Max.Marks:60
Answer any Five questions
All questions carry equal Marks
1. What is the link between business strategy and marketing strategy?
2. Explain McClelland's theory of achievement motivation from consumer behaviour perspective.
3. List and explain the hierarchy of needs formulated by Dr.Abraham Maslow?
4. Explain two step flow theory of communication in the context of the interpersonal flow of communication.
5. Distinguish between the simple and comprehensive models of consumer decision making.
6. How theories and models are useful in understanding the Indian as well as
International Consumers?
7. Explain the significance of Environmentalism in the rapid changing business environment in India? What are the environmental consumer types?
8. What are the precautions to be followed in implementing the Consumer Protection Act 1986?
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