( ENGLISH AND COMMUNICATION )
( THIRD YEAR )
( PART - III )
( PAPER - IX )
740. MASS COMMUNICATION MEDIA
May ] [ Time : 3 Hours
Maximum : 100 Marks
SECTION - A ( 5 × 8 = 40)
Answer any FIVE of the following questions.
All questions carry equal marks.
1. (a) Define journalism.
(b) What is print media ?
2. (a) How are radio signals transmitted ?
(b) What is FM ?
3. (a) What are private channels ?
(b) Explain the types of radio programmes.
4. (a) Describe the layout of a newspaper.
(b) What are the various functions of a newspaper ?
5. (a) Differentiate between local and national TV channels.
(b) The effect of TV on the household.
6. (a) What is a feature film ?
(b) What are the current trends in cinema ?
7. (a) What is pop-up advertisement ?
(b) What are the potentials of internet ?
8. (a) Discuss the types of advertising.
(b) What is corporate communication ?
SECTION - B ( 3 × 20 = 60)
Answer any THREE of the following questions.
9. (a) Trace the growth of journalism in India.
(OR)
(b) How do newspapers act as a medium of mass communication ?
10. (a) The popularity of radio as a mass media.
(OR)
(b) Write about the technology involved in the transmission and receiving of radio signals.
11. (a) Describe the process involved in the production of cinema.
(OR)
(b) Discuss the types of TV programmes.
12. (a) The uses of internet.
(OR)
(b) How can internet be useful in education?
13. (a) Advertising as a medium of communication.
(OR)
(b) What are the tools of public relations ?
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